"It’s Been Awful" marks the moment Isaiah Rashad fully becomes his own genre. The Top Dawg Entertainment visionary returns with his third studio album expanding his sonic world beyond hip-hop into flashes of genre-blurring experimentation. With "It's Been Awful", he enters a new chapter defined by clarity, confrontation, and creative rebirth- reaffirming his place not just in rap, but at the forefront of music's most compelling storytellers.